Search engine optimization (SEO) and A/B experimentation are the two wheels that drive your conversion rate optimization (CRO) approach.
When you continuously optimize your landing pages to increase customer experience by captivating viewers on your website, Google recognizes that your website meets the user’s goal. As a consequence, Google rewards you with a higher search ranking.
SEO has moved from a classic keyword-oriented concept to a full-fledged plan as Google’s algorithm changes. User intent has risen to the top of the ranking considerations, but marketers find it challenging to forecast visitor experience while adjusting to their SEO campaign. Thus, digital marketing companies in Virginia emphasize SEO testing.
Strenuous assessment of your SEO efforts is the natural solution to the difficulty of determining what Google and viewers desire from your website.
This is fantastic news since a) Marketers can do A/B testing without adversely harming SEO, and b) Google welcomes A/B testing as long as it follows established best practices.
What is SEO testing, exactly?
Businesses may use SEO testing to improve their website’s performance on search engine result pages (SERPs). Suppose you want to improve your website’s SEO. In that case, you may do so by evaluating your ideas before implementing them at scale, which could negatively influence your organization if you ship the modifications without testing them. In addition, making well-informed judgments makes it easier to design a smooth CRO roadmap in terms of strategy and money.
Google entices you to A/B test your SEO adjustments, which is a significant plus. You may test components like meta tags, text structure and relevancy, headlines, call-to-action icons, and other SERP elements on sites like product pages and category pages. Googlebot crawls these updates, which helps it gain a lot of knowledge and analyze the impact of changes on your website’s ranking.
What exactly is Googlebot?
The bot was named the new perennial Googlebot by Google. Yes, there is only one Googlebot, and it dislikes crawling duplicate pages because it causes it to become confused. Let’s look at how it works in bot-based testing.
Testing with bots
With SEO bot-based testing, you conduct the split URL test and evaluate the standard and modification response in a defined period. It’s either performed to acknowledge and implement the modifications to comparable web pages, or it’s done to refuse the changes before going on to the next test.
For example, if you want to examine the wording and location of your call-to-action (CTA) buttons on your website to naturally entice people, you may do a split test. In this type of test, the bot will be sent distinct web pages with unique CTAs that you wish to test.